In a statement recently given to GameFront, Nintendo confirmed that they will be profiting from user-generated content of its games.
Following complaints made by Reddit users that the company was profiting from Nintendo-related YouTube video via forced ads, Nintendo confirmed the matter by explaining that they had signed to become a YouTube partner in February 2013 and registered their ‘copyright content in the YouTube database’. As such, any videos featuring Nintendo-owned content – such as images, footage or audio of a certain (unspecified) length – will now feature ads at the beginning or end of the video, with Nintendo banking any revenue that it earns.
Stating that this is a preferred tactic over having the videos removed instead, I more-or-less agree with them. Although I sense people getting angry over the change, Nintendo are a business and seeing as they’ve become a YouTube partner, it’s either this or any video containing their content would simply get taken down on intellectual infringement grounds instead. It’s not ideal and I’m sure it will moderately spoil several Let’s Players videos, but the majority of companies in the same situation would have just blocked the videos. Personally, I’d much prefer every company to monetize user videos like this instead of take them down.