McDonald’s may not be the first company to spring to mind when you think of VR, but hey, every company seems to want to jump on the bandwagon nowadays.
Currently uploaded almost without notice, McDonald’s have posted a new video to their Swedish YouTube account, showing off a Happy Meal box update that will be tested at some Swedish stores (with the hope of rolling out to other countries in the future).
That new video shows how a Happy Meal box will soon be able to be converted into a Google Cardboard-like VR headset contraption that you can slip your phone into for a primitive VR experience.
This may sound pretty unimportant on the face of things – after all, who wants to put their phone/face close to a greasy fast food box – but the reality is that if this does get rolled out internationally, it could have some impact.
With headsets like the Oculus Rift and HTC Vive costing so much for a full set-up, we’re realistically not going to see them reach mainstream appeal – but VR is absolutely the future, as the success of inexpensive sets like Google Cardboard begins to touch upon.
It may actually take something like this to propel the market into the mainstream consciousness. Although it obviously isn’t going to be able to compete against high-end VR headsets, it could certainly assist in garnering more attention for them and generally pushing VR into the public mindset – something that VR, as I’ve critically been pointing out for some time, desperately needs.